Marshall Law

New Brand

Client background

Having been part of another prominent local law firm, this client was setting up a new private practice.

Brief

Having come up with a quirky name, our client wanted a brand that balanced this with a more trustworthy, established classic look.

Solution

The icon is comprised of the letters M and L in a crest-like icon with classic centred formatting. The blue and silver colour palette also adds a smart, dependable feel.

Application

Signage, stationery and advertising.