St Lucia Rise
New Brand
Client background
The dynamic duo that are Coast Horizon Property are relatively new to the local Port Macquarie development scene, although they have several projects in planning stages. St Lucia Rise is a unique strata titled community development. It enables home-owners to live in a small community neighbourhood with the freedom of being able to lock up and go whenever they want, with very little maintenance to worry about. The development is all about a relaxed, yet secure lifestyle, located within minutes of the beach and close to many other facilities between Laurieton and Port Macquarie.
Brief
We were asked to come up with a brand with a sense of resort-style living to compete with other local development offerings. It also had to reflect the relaxed beachside location and feel safe and secure.
Solution
The logo symbolises a rooftop overlooking a horizon of green and blue. This captures the natural setting, the nearby ocean and the vast blue skies that this Mid North Coast location offers. It is contained within a square to add a sense of security and prestigiousness.
Application
The brand has been applied to signage, brochures and a corporate folder. A graphic pattern of wavy lines has been added to the collateral to enhance its seaside feel.
